The Baltimore Sun reported on December 5 that UA officially announced a ten-year jersey sponsorship contract with Major League Baseball Replica NBA Jerseys. From 2020, MLB players will wear jerseys with the An Dema logo.
In mid-October, there have been multiple reports that Replica NBA Jerseys has reached an agreement with An Dema and sporting goods retailer Fanatics that An Dema will provide MLB players with on-court jerseys, and Fanatics will be responsible for the manufacture and sale of MLB licensed goods, then An Dema. Did not comment on this.
On Monday, the news was finally confirmed by Andema, but the details of the contract have not been disclosed. The Baltimore Sun said that industry analysts believe that An Dema and Replica Oklahoma City Thunder Jerseys sponsorship contract price may be hundreds of millions of dollars per year.
Anderma founder and CEO Kevin Plank called the signing a “a major statement from the company.” In the report of the Baltimore Sun, Planck said: “This signing means that we have locked our arms and established a firm foothold and announced that we will go all out for the baseball sport.”
MLB Commissioner Bob Manfred said in the Baltimore Sun report: “When we discuss the shirt sponsorship contract with shareholders, the biggest consensus is that Replica Oklahoma City Thunder Jerseys needs to work with a young brand. To open the market for young people, your jersey and Products must be worn by young people, and we think that An Dema is particularly suitable for providing such products.”
Currently, An Dema is responsible for the manufacture of gloves, arm guards, splints and equipment for the MLB players. Next, An Dema will begin to design and manufacture all the MLB players’ on-court costumes, when An Dema’s logo will be on the player’s shirt.
Bob Leffler, president of Leffler Agency, an advertising and marketing company in Baltimore, believes that due to 162 games in MLB 30 teams, An Dema will get a lot of brand exposure. He said: “The recurrence of brand logos will have an impact on people, and people will gradually accept the brand and become interested in buying the brand’s products.”
NPD Group analyst Matt Powell also believes that An Dema’s logo on the player’s jersey is a major victory. He said: “It is very important to print the logo in front of the uniform because every photo of the players. In each video, you will see the logo of An Dema, which will bring a lot of income to An Dema.”